Tide Turns Against Marriage Bigotry (In Laundry Detergent Ad)

A tip of our hat to Tide for its latest commercial! A judgmental woman tries to stop a lovely, loving gay couple from getting married… but then a little advertising magic happens.

Tide to Go from Mark Nickelsburg on Vimeo

So far the commercial is only online. Hopefully a paid TV campaign will follow. Proctor & Gamble, maker of Tide, hasn’t been quiet about its support for equal rights.

proctor and gamble

HNTP salutes you, P&G. You’re among our favorite corporate overlords, at least for today.

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