Rejoice, Rejoice, Emmanuel: The Pantone Color Of The Year Is Finally Here!

Rejoice, Rejoice, Emmanuel: The Pantone Color Of The Year Is Finally Here!

You guys. YOU GUYS. Today is a big fucking day. Maybe the biggest of the year. For sure more important than Thanksgiving. Or your birthday. Nobody cares about your birthday. Today is the magical long-awaited day when PANTONE announces its color of the year, which is A Thing! We aren’t really sure why it exists, but there’s a breathless press release you can read.

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“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

You do realize that these are just words strung together, right? They are all indeed English and comprehensible in their own right, but together in this mish-mash they make no coherent sense whatsoever. Let us try!

While the 2012 color of the year, PANTONE THX-1138 Puce, served as a symbol of eternal life, faster broadband internet, and a decent laundromat right near your apartment, Angerbear Green reaches across the color wheel to intrigue the boobs and spark the spleen.

See? Where the fuck is OUR fancy press release ad campaign attention, huh?

PANTONE is also helpful enough to give us suggestions on how we might use Radiant Orchid in our decorating scheme:

Spruce up interior spaces by incorporating this eye-catching hue in paint, accent pieces and accessories. As adaptable as it is beautiful, Radiant Orchid complements olive and deeper hunter greens, and offers a gorgeous combination when paired with turquoise, teal and even light yellows.

Likewise, the vibrant color is sure to liven up neutrals including gray, beige and taupe. Uplifting and bold without being overpowering, Radiant Orchid reenergizes almost any color palette and provides a unifying element for diverse spaces.

Well, fortunately, we’ve already incorporated this eye-catching hue in our living space. All of our living space, actually.

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Just wait until we redo our entire wardrobe in Radiant Orchid. And our car. And probably the pets. Definitely the pets.

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