Dear Sara:

I read your recent piece about Valentine’s Day proposals in Esquire [Ed. note: Here it is], and think that my client Fortune & Frame  has something that might also be up your alley.

The NYC-based jewelry line just released its “Will you marry me?” Proposal Kit for the guy who’s finally decided to take the plunge and propose to his girlfriend—but who can’t stomach a Kanye-style proposal extravaganza or choreographed dance with 100 of his closest friends. The months, days, and hours leading up to the proposal can be nerve-wracking enough without all that.

So, Fortune & Frame teamed up with proposal specialist Karen Brown of Karen Brown NY to come up with a concept that would alleviate the added pressure of trying to come up with a clever way to do it.

The kit sets up the guy to gift his future fiancé with the line’s namesake Fortune Cookie Locket, which comes packaged in what appears to be the signature Fortune & Frame gift box. Once our future fiancé opens it, the guy will innocently direct her to read the fortune stored underneath the locket. When she lifts up the insert, she’ll be greeted by the “Will you marry me?” fortune, and underneath it, the ring. The fortune can then be folded up and kept as a keepsake within the locket. (See images below.)

Please let me know if you’d like to discuss–otherwise, I’ll be in touch soon to follow up.  Thank you in advance for your consideration.

All the best,


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