• Agonizer / Text / Do It For The Kids. Do It For The Nerd Swag.

Go Donate To Levar Burton’s Reading Rainbow Kickstarter Right Now

In case you do not actually have access to the Internet and somehow managed to miss it, there is a Reading Rainbow Kickstarter. Usually we do not write about Kickstarters because either things are LOLworthy or they are for nerds, but we’re 1000% onboard with Reading Rainbow, even though it is a thing that much of the Wonket Sekrit Chatcave is actually unfamiliar with, because it started in 1983 and it was for babies and we already knew how to read, duh. We tried to ask the millennials that were hanging around about it, but none of them could be roused to explain it to us.


No for real, you should give money to bring Reading Rainbow back, because you’ve got skyrocketing illiteracy rates, ‘Merica.

Right now, 1 out of every 4 children in America will grow up illiterate.

And: numerous studies reveal that children who can’t read at grade level by the 4th grade are 400% more likely to drop out of high school.

And: as of 2011, America was the only free-market country where the current generation was less well educated than the previous.

The Kickstarter seeks to raise a cool $1 million (and at last check was already over $300K) to bring Reading Rainbow to the web in an all-new easy-to-surf package and also too to bring it to disadvantaged classrooms everywhere. Burton estimates that the $1 million gets Reading Rainbow into 1500 disadvantaged classrooms, and there is not one reason anyone could ever hate on that.

Reading is great. There is literally no downside whatsoever to teaching little kids to read. And if donate, you get some Reading Rainbow swag out of the deal, like a totebag ($50 donation required) or a picnic lunch with Levar Burton ($2500, but has to happen in L.A. so suck it East Coasters).

If you’re too old to remember Reading Rainbow or are just a nerd, Burton has put together a pile of Star Trek-related swag because of course.


Normally we’d mock the ever-living fuck out of someone for paying $10,000 just to take a picture wearing the goddamn visor from Star Trek, but it’s for a good cause, so we’ll only jeer at you mildly if you’re doing that. Throw this thing some money already. You’re only going to waste it on cocaine or hookers or something anyway, so give it to a good cause instead, you degenerate.


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