Rejoice, Rejoice, Emmanuel: The Pantone Color Of The Year Is Finally Here!

Rejoice, Rejoice, Emmanuel: The Pantone Color Of The Year Is Finally Here!

You guys. YOU GUYS. Today is a big fucking day. Maybe the biggest of the year. For sure more important than Thanksgiving. Or your birthday. Nobody cares about your birthday. Today is the magical long-awaited day when PANTONE announces its color of the year, which is A Thing! We aren’t really sure why it exists, but there’s a breathless press release you can read.

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

You do realize that these are just words strung together, right? They are all indeed English and comprehensible in their own right, but together in this mish-mash they make no coherent sense whatsoever. Let us try!

While the 2012 color of the year, PANTONE THX-1138 Puce, served as a symbol of eternal life, faster broadband internet, and a decent laundromat right near your apartment, Angerbear Green reaches across the color wheel to intrigue the boobs and spark the spleen.

See? Where the fuck is OUR fancy press release ad campaign attention, huh?

PANTONE is also helpful enough to give us suggestions on how we might use Radiant Orchid in our decorating scheme:

Spruce up interior spaces by incorporating this eye-catching hue in paint, accent pieces and accessories. As adaptable as it is beautiful, Radiant Orchid complements olive and deeper hunter greens, and offers a gorgeous combination when paired with turquoise, teal and even light yellows.

Likewise, the vibrant color is sure to liven up neutrals including gray, beige and taupe. Uplifting and bold without being overpowering, Radiant Orchid reenergizes almost any color palette and provides a unifying element for diverse spaces.

Well, fortunately, we’ve already incorporated this eye-catching hue in our living space. All of our living space, actually.

Picture-3_2737382c

Just wait until we redo our entire wardrobe in Radiant Orchid. And our car. And probably the pets. Definitely the pets.

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  • No, no, no, no, no. fuck this.We all know that it is Orange. Always Orange.

  • Farb

    Another business typhoon blowing smoke.

  • Deleted

    This post was deleted.

  • There are real reasons for manufacturers to get together and pick specific colors for specific years. You can put together an outfit by picking a color, then combining it with the two other colors each 120 degrees away in hue space. (You can do similar things with interior decoration.) If all the manufacturers get together and decide, “Okay, this color will be our base this year”, everybody can go out and manufacture things of that hue and its triadic complements– or the quadratic complements, or the same color but with greater or lesser saturation, or what have you. This (A) increases the chance that all the stuff manufactured in year X goes well with other stuff from year X, while simultaneously (B) obsoleting all the stuff from years X-1, X-2, and so forth. (For more on Pantone’s involvement in this, see J. C. Herz – Living Color.)Of course, there’s no shortage of arguments about which one is the One True Color for timeframe thus-and-such, and the people churning out endless variations on blue serge are going to keep churning out variations on blue serge until someone genetically engineers a chartreuse indigo plant, and people with red hair have to find clothes that won’t clash with it whether those shades are color-of-the-year compatible or not, and so forth.

    • Zippy W Pinhead

      One color to rule them all, One color to find them, One color to bring them all and in the darkness bind them

    • mtn_philosoph

      How many colors can dance on the head of a pin?

  • Farb

    I just realized! That’s the color of my…ah…well, you know! (Some days, anyway, under certain conditions.)