Bill Cosby’s internet nightmare continues… accidentally features Washington Post article on Twitter disaster and rape accusations on his homepage
Lasting longer than you’d think but now dead and buried, Bill Cosby’s PR team invited the Twitterverse to create memes around the legendary accused serial rapist. They even provided photos and a generator to add text.
It’s a perfect case study for communications majors in how to fail at internet marketing. The Cosby crew apparently thought that by requiring approval of all memes before they could get posted to Twitter that they could weed out all the trolls. And, sure, no one could put unapproved memes among the official entries… but unapproved memes quickly flooded the rest of the internet.
The call went out yesterday—and was silenced yesterday night. But that wasn’t the end of the derp. Bill Cosby’s homepage has a scroll of Cosby-related Tweets. So when Washington Post reporter Geoff Edgers tweeted out a colleague’s article about Cosby’s Twitter PR disaster, complete with biting examples like these…
…guess what ended up son Cosby’s front page?
Something else sure to be pulled down.